YMYL SEO: Make Google Trust Your Brand Again | PropeloSEO

Is AI stealing your traffic?

Google Analytics dashboard showing 90-day traffic growth for a PropeloSEO client

A client's Google Analytics, last 90 days. Real numbers, not a mockup.

Find your 3 biggest trust leaks. Free, 2 minutes.

Usually under 10 seconds. No email needed to see your score.
0/100

That's the public layer. The full scorecard tests 10 real buyer questions across ChatGPT, Claude and Perplexity, and names every business they recommend instead of you.

Usually in your inbox within 15 minutes. No card, no call, no obligation.
Done. Your scorecard is being built now. Usually in your inbox within 15 minutes.
★ Instant result · +120% clicks in 10 weeks, Google verified · no card, no call

Three signals decide whether a brand gets recommended

Not keywords. Not how many blog posts you pump out.

Who’s behind it, and who vouches for it

Real authors with real credentials. Trusted sites linking to you without being paid.

Pages that add something, not echo everything

Google now deletes copy-cat pages. If your content just rewords the top 10, it’s at risk.

Can Google and ChatGPT actually understand you

Clear structure. Sane internal linking.

Pages that are actually indexed. Whether ChatGPT can even see you.

Three steps. No surprises.

Answer 8 honest questions

Get your Trust Score out of 100

See your 3 biggest leaks

What fixing trust signals does.

Verified Google numbers after we fixed their trust signals.

+120%Organic clicks179 → 393 / month
+62%Impressions22,000 → 35,683
+141%Daily clicks5.8 → 14.0 / day
+32%RankingsPos. 21.5 → 14.6

Another brand, in one of Google’s most restricted niches, 9 weeks in:
20 pages up · 2,650 extra clicks · top page +2,933%

Get a real audit.

I’ll find what to change to move the needle the most. I’ll even show how to fix one for free.

I take on a handful of audits a week, and I do every one myself. That’s why they get real attention.

★ No card. No call required. Findings delivered within 72 hours.

Things every brand asks me first.

Is AI-written content the problem?

Take it from me, Google doesn’t care if a robot wrote it. It cares if it’s the same as everything else.

Don’t I need separate “AI search” SEO?

Here’s the twist: no. Build a site Google trusts and ChatGPT mostly follows, they read you the same way.

What does this cost?

The scorecard and the audit are free. Paid fixes start at $97/mo, and you’ll always see the price before we start.

How fast will I see results?

The brands above moved in 9 and 10 weeks. Trust fixes aren’t instant, but they compound.

Shane Hellmrich, PropeloSEO

I’m Shane. I’ve built this for YMYL brands specifically.

25 years in the health industry. 12+ years doing SEO in Google’s strictest niches.

No junior account managers, no outsourced audits. When you work with PropeloSEO, you work with me.

  • Studied Health Promotion, Curtin University, Western Australia
  • Australian Army
  • Underground gold miner
  • Affiliate marketing via SEO, 2014 to present
  • +120% organic clicks in 10 weeks, verified Google Search Console

Full background and credentials →

Are you ready to see why Google doesn’t trust your brand yet?